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AppNexus: Programmatic Ad Exchange
What is AppNexus? AppNexus is an advertising technology company in NYC that built a platform for advertisers and publishers to buy and sell their online display inventory in real time which is known...
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Twitter Acquires MoPub Mobile Exchange
Twitter, Inc the largest micro blogging site on the planet has agreed to purchase MoPub, the “worlds largest mobile exchange and RTB server for iOs and Android devices for about $350 Million in stock....
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Google Purchases Spider.io to combat Digital Fraud
Google has made a point how serious they are against online fraud from robots that crawl the web and rob advertisers of ad dollars by purchasing the London based company Spider.io (TechCrunch) The...
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What a Publisher Development Manager Does
What is it like being a Publisher Development Account Manager? A digital publisher development manager is a position that is in high demand for prospects new to the industry as well as experienced...
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adtech New York 2014 Preview
It’s that time of the year again for the whole digital advertising ecosystem to converge at the the historic Javits center in New York City for ad:tech 2014. How to get to AdTech NY What is adtech NY?...
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How an Ad Server Works
https://www.youtube.com/watch?v=MFb1eCuRfBI How does an Ad Server work? When a user decides to go online, they type the URL in their browser that they want to visit. The media owner, who owns the...
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Mobile Native Advertising Basics for Success
Mobile Native Advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience. Thank you PubNative for the awesome infographic!...
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Top 1500 Retail & E-Commerce Business Web Analytics Technology Adoption Report
Top 1500 Retail & E-Commerce Business Technology Adoption Report Companies are always faced with a challenge when trying to identify the right software for their business objectives. With all the...
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7 Tips to Consider When Choosing a DSP
Seven Points To Consider When Launching Your Programmatic Buying Practice And Choosing Demand Side Platform Partners What do we look for when choosing a DSP? Programmatic ad buying represents 78% of...
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The Advertising Industry is Cleaning Up
The Advertising Industry is Cleaning Up Advertisers, consumers, and publishers are at a loss when it comes to advertising. Consumers are often exposed to ads that are irrelevant and they have to worry...
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